Appendix 9: Advertising, direct mail, media placement and market research

Further information is available on ato.gov.au and in reports on Australian Government advertising prepared by the Department of Finance and Deregulation and published at finance.gov.au.

TABLE 4.16 Advertising, direct mail, media placement and market research, 2015–16

Organisation

Initiative, event or product

Total cost
$

Advertising

Cre8ive

Employee or contractor advertising campaign

21,320

Jumptank

Fraudulent phoenix 2014–15 advertising campaign

21,664

The Shannon Company

Aggressive Tax Planning advertising campaign

19,690

Total

 

62,674

Direct mail

   

Camerons

SuperStream mailout

15,354

Toll Customised Solutions

General publication mailing

1,111,885

Total

 

1,127,238

Media placement

Dentsu Mitchell Media Australia Pty Ltd

Graduate Recruitment Program

91,559

Dentsu Mitchell Media Australia Pty Ltd

Recruitment

54,865

Dentsu Mitchell Media Australia Pty Ltd

Community Conversations

60,562

Dentsu Mitchell Media Australia Pty Ltd

SBS Radio Tax Talk advertising campaign

40,299

Dentsu Mitchell Media Australia Pty Ltd

Digital by Default community consultation

27,189

Dentsu Mitchell Media Australia Pty Ltd

Dispute resolution advertising campaign

64,284

Dentsu Mitchell Media Australia Pty Ltd

Project Wickenby advertising campaign

22,000

Dentsu Mitchell Media Australia Pty Ltd

Illicit manufacturer of alcohol advertising campaign

22,000

Dentsu Mitchell Media Australia Pty Ltd

GST Voluntary Compliance advertising campaign

358,099

Dentsu Mitchell Media Australia Pty Ltd

Small Business Newsroom advertising campaign

122,403

Dentsu Mitchell Media Australia Pty Ltd

Fraudulent phoenix 2014–15 advertising campaign

77,759

Dentsu Mitchell Media Australia Pty Ltd

Fraudulent phoenix 2015–16 advertising campaign

37,318

Dentsu Mitchell Media Australia Pty Ltd

Employee or contractor advertising campaign

76,614

Dentsu Mitchell Media Australia Pty Ltd

ATO app advertising campaign

49,855

Dentsu Mitchell Media Australia Pty Ltd

ATO app myDeductions advertising campaign

32,040

Dentsu Mitchell Media Australia Pty Ltd

myGov advertising campaign

140,580

Dentsu Mitchell Media Australia Pty Ltd

Online lodgment (Tax Time) 2015 advertising campaign

219,985

Dentsu Mitchell Media Australia Pty Ltd

Online lodgment (Tax Time) 2016 advertising campaign

13,200

Dentsu Mitchell Media Australia Pty Ltd

Social media fan acquisition 2015 advertising campaign

33,000

Dentsu Mitchell Media Australia Pty Ltd

Social media fan acquisition 2016 advertising campaign

47,660

Dentsu Mitchell Media Australia Pty Ltd

Super videos advertising campaign

26,228

Dentsu Mitchell Media Australia Pty Ltd

Super high-risk industries advertising campaign

29,971

Dentsu Mitchell Media Australia Pty Ltd

Self-managed super funds advertising campaign

27,500

Dentsu Mitchell Media Australia Pty Ltd

SuperStream advertising campaign

22,000

Dentsu Mitchell Media Australia Pty Ltd

Super obligations advertising campaign

13,187

Sensis Pty Ltd

White Pages directory listing

276,988

Total

 

1,987,144

Market research

Australian Bureau of Statistics

Integrity of the Australian Business Register

54,761

Bastion Latitude

Digital by Default Campaign Developmental Research Service

49,302

Bastion Latitude

ATO staff digital capabilities research

152,460

Bastion Latitude

ATO Employee Communication Benchmarking

109,505

Chant Link and Associates

Small Business Newsroom service and digital interaction research

96,881

Colmar Brunton Pty Ltd

Superannuation Reform Benefit Realisation Benchmarking

128,766

Colmar Brunton Pty Ltd

Benchmarking Implementation of SuperStream in Small Business

31,152

Databuild Research & Solutions Ltd

Benchmarking and usability of abr.gov.au and sbr.gov.au

22,083

DBM Consultants Pty Ltd

Individual and Tax Time Research 2016

157,190

Ernst & Young

Wealth and use of trusts research

62,612

Fyusion Asia Pacific Pty Ltd

Client Service Effectiveness benchmarking

14,641

GFK Australia Pty Ltd

Overseas HELP/TSL Debtors Campaign Developmental and Concept Testing Research Services

197,890

Inside Story Knowledge

Measuring costs of Compliance

79,860

Latitude Research Pty Ltd

Digital by Default Campaign Developmental Research Service

214,720

Millward Brown Australia

ATO Corporate Perception Survey 2015

361,854

Millward Brown Australia

Perceptions of fairness – quantitative research

411,114

Neoteny Service Design Pty Ltd

Understanding the client experience of ATO Digital interaction

129,305

Neoteny Service Design Pty Ltd

Develop digital engagement strategy phase 2 and Div 293 clients

140,360

ORC International

Employee Communication Literature Review

49,929

Orima Research Pty Ltd

ATO Culture Measurement

74,074

Orima Research Pty Ltd

Taxpayer Compliance Behaviour surveys

138,067

Painted Dog Research Pty Ltd

Employer Obligation research

90,640

Research Now Pty Ltd

Recruit for ato.gov.au benchmarking

15,114

Research Now Pty Ltd

Debt experimental research

24,860

Taylor Nelson Sofres Australia Pty Ltd

GST Compliance Program Research for States & Territories

138,557

Taylor Nelson Sofres Australia Pty Ltd

Small Business Engagement Research

145,530

The Australian National University

Taxpayer payment behaviours

29,700

University of Canberra

ATO disability engagement survey

27,500

University of Queensland

Community perception of Cash and Hidden Economy

61,102

University of Queensland

ATO workforce engagement survey

48,129

Winangali Pty Ltd

New to small business education research

101,500

Total

 

3,359,158

GRAND TOTAL

 

6,536,214